Jasper Consulting is focussed on helping business-to-business service organisations create greater value for their clients and capture a fair share of that value for themselves. Combining strategic marketing expertise with a rigorous analytical approach, our aim is to deliver measurable value to our clients.
Through facilitation, consulting and training, we concentrate on areas where we have proven expertise and a track record in delivering quality client outcomes:
•Strategic initiatives – Many organisations utilise a standard business planning template from one year to the next. The danger with this approach is that key dimensions may be missed. Just as there is no single strategic framework that is appropriate for all situations, there is no single ‘right’ way to prepare a strategy. We assist organisations prepare strategic plans, business plans and marketing plans and address strategic initiatives by developing an appropriate process and choosing the appropriate frameworks to meet the specific needs of the business.
•Market information systems – Organisations often find themselves making decisions with inadequate information. While at times this cannot be avoided, more often than not it is the result of poor planning. We assist organisations to develop systems for capturing knowledge on clients, prospects, competitors and the organisation. The market information systems established are both costs-effective and action-oriented.
•Client service excellence – Most organisations believe they provide high levels of client service. Others are striving to become leaders in this area, recognising its importance to client loyalty and referral. We assist organisations realise true client service excellence by establishing an integrated services program supported by staff development and appropriate measurement.
•Pricing – While all organisations have established mechanisms for pricing their products and services, many are unsure that the resulting pricing is optimal. We assist organisations improve their pricing outcomes through the development of pricing strategies, undertaking pricing reviews and conducting training in the area of pricing.
